The monsoon season brings a welcome relief from the heat, but along with the cooling showers comes a wave of skincare woes. The high humidity, excess sweat, and dampness create the perfect breeding ground for bacteria, leading to a spike in acne breakouts, skin irritation, and fungal infections. If your skin has been acting up lately—think greasy T-zone, clogged pores, rashes, or sudden pimples—you're not alone. Here’s why your skin freaks...

😩 Struggling with Dry, Cracked Heels? If your feet feel rough, develop deep cracks, or look white and flaky, especially during Indian winters and monsoons, you’re not alone. -Cracked heels and dry skin can be: -Painful -Prone to infections -Embarrassing when wearing sandals You might have tried petroleum jelly or thick creams, but they only coat the surface. For deep hydration and true repair, your skin needs Urea.   🧪...

😩 Dealing with Breakouts After Every Workout? You hit the gym to get stronger, healthier, and fitter. But along with your gains, you’re noticing pesky pimples on your back and shoulders. You’re not alone. “Gym acne” is real and can happen even if you have a consistent skincare routine. Let’s break down why workouts can trigger breakouts—and how to manage them without skipping your fitness goals.   🧪 Why Does...

 A Peek into Her Lifestyle & Hustle If you’ve spent any time scrolling through Indian Instagram or YouTube recently, chances are you’ve come across The Rebel Kid – a.k.a. Apoorva Mukhija. She’s witty, bold, and unapologetically real, and her reels have redefined what it means to be a content creator in India. But beyond the punchlines and "kaleshi" commentary, a question keeps surfacing online: How much does she actually earn...

In a world flooded with synthetic fragrances and overpowering scents, finding a body mist that feels light, fresh, and natural can be a true game-changer. That’s exactly where Plum Goodness steps in — the Indian beauty brand that’s redefining clean, conscious, and cruelty-free personal care. If you haven't explored their body mist collection yet, you're seriously missing out on a daily dose of aromatic joy! 🌿 Who (and What) is Plum...

🙈 Embarrassed About Dark Underarms? You’re Not Alone. Dark underarms are a common concern for many Indian women and men due to: ✅ Friction from tight clothes✅ Shaving irritation✅ Sweat & bacteria buildup✅ Hormonal changes✅ Post-inflammatory pigmentation   While many look for quick fixes like bleach creams, these can: ❌ Irritate sensitive underarm skin❌ Cause further darkening over time❌ Damage your skin barrier The good news? You can lighten underarms...

🪐 What Is Keratosis Pilaris (KP)? If you have tiny, rough bumps on your arms, thighs, or buttocks that look like “chicken skin” or “strawberry skin,” you’re likely dealing with Keratosis Pilaris (KP). KP occurs when keratin (a skin protein) builds up and blocks hair follicles, leading to small, hard bumps. It is: ✅ Harmless✅ Very common (especially in Indian climates)✅ Frustrating if you want smooth, even skin While moisturizers...

Origins: Science Meets Simplicity Founded in April 2020 by Malini Adapureddy, an IIT Kharagpur alumna with extensive FMCG experience, Deconstruct was born from a desire to simplify skincare without compromising efficacy. The brand focuses on gentle, science-backed ingredients tailored for Indian skin, using insights from over 500 interviews to inform R&D efforts. Its early hero products included mattifying gel sunscreens, Vitamin C serums, and lip balms. Traction & Growth FY 2023–24 (Mar 2024): Revenue...