In 2020, Shein, the Chinese fast-fashion giant, faced a ban in India due to data privacy concerns amidst geopolitical tensions. Fast forward to 2025, and Shein has made a comeback, not independently, but through a strategic partnership with India's retail behemoth, Reliance Retail. This collaboration has given birth to a new entity in the Indian fashion landscape: Reliance Shein.   The Return of Shein: A Strategic Alliance Reliance Retail, led...

Netflix’s The Royals probably landed on your “must-watch” list the moment it dropped. With a star-studded cast, picturesque palaces, and a storyline promising old-school royalty meets modern-day hustle, it seemed like the perfect mix of glitz and substance. The Premise: Palaces, Power, and a Plan The Royals takes us to Morpur, a fictional town with a once-glorious royal family now grappling with a cash crunch. The patriarch of the family passes...

In the evolving landscape of Indian skincare, two brands have garnered attention for their innovative formulations and commitment to quality: D’You and Aminu. While both aim to address diverse skin concerns, they do so with distinct philosophies, ingredients, and customer experiences. Brand Philosophy & Approach D’You positions itself as a science-driven skincare brand, focusing on creating products that seamlessly integrate into daily routines. Their offerings are designed to be effective yet...

In the world of skincare, few ingredients have stood the test of time like ginseng. Known as a powerful herbal remedy in traditional medicine for centuries, ginseng has recently found a beloved place in skincare routines—especially in the form of ginseng toners. Revered for its rejuvenating, balancing, and brightening properties, ginseng toner is making waves as a must-have for anyone looking to achieve radiant, youthful skin. What Is Ginseng Toner? Ginseng...

Two of the most iconic French skincare brands, Lancôme and Clarins, have been at the forefront of luxury beauty for decades. Both promise youthful, glowing skin, both deliver premium formulations, and both command cult followings. But if you’re planning to invest in just one brand, which one truly deserves a place on your shelf? In this blog, we break down the Lancôme vs Clarins debate—from ingredients to innovation, from anti-aging...

In the ever-evolving world of luxury skincare, two names have stood the test of time—Estée Lauder and Clarins. Both brands boast decades of innovation, premium ingredients, and legions of loyal fans. But when it comes to choosing one for your skin, which one truly delivers better results? Let’s dive into a side-by-side comparison of Estée Lauder vs Clarins—from their brand philosophy to their hero products—to help you decide what’s worth...

Acne is no longer just a teenage concern—it follows many of us well into adulthood. If you’ve tried countless remedies with no real results, it might be time to try something backed by both dermatologists and science: Benzoyl Peroxide Gel 5. In this blog, we’ll explain exactly what benzoyl peroxide gel 5 is, how it works, who it’s for, and how to use it safely—especially for Indian skin types that...

Benzoyl peroxide gel is a staple in acne treatment, often recommended by dermatologists for its powerful antibacterial and anti-inflammatory properties. Whether you’re a skincare newbie or someone exploring better acne solutions, understanding the full scope of benzoyl peroxide gel uses can help you make informed decisions about your skincare routine. In this blog, we’ll explore how benzoyl peroxide gel works, its various applications, and why it’s a top pick in...