The Rebel Kid: How Much Does Apoorva Mukhija Really Earn in a Day?
A Peek into Her Lifestyle & Hustle
If you’ve spent any time scrolling through Indian Instagram or YouTube recently, chances are you’ve come across The Rebel Kid – a.k.a. Apoorva Mukhija. She’s witty, bold, and unapologetically real, and her reels have redefined what it means to be a content creator in India. But beyond the punchlines and "kaleshi" commentary, a question keeps surfacing online: How much does she actually earn per day? And what does her lifestyle really look like?
The Viral Claims: ₹2.5 Lakh Per Day?
In early 2024, a report went viral claiming:
-
Apoorva earns up to ₹2.5 lakh per day
-
Charges ₹6 lakh for a single Instagram reel
-
Has a total net worth of ₹41 crore
These numbers created a buzz across social media, sparking both admiration and skepticism. But Apoorva herself quickly stepped in to clarify.
“Not even one-tenth of that is true,” she said in an interview. “If I had ₹41 crore, I would retire!”
So, what’s the real story?
Rebel Kid’s Actual Income Sources (Realistic Estimates)
While the viral figures were clearly exaggerated, Apoorva Mukhija does earn significantly as a full-time content creator, especially through:
-
Instagram Reels: ₹2–4 lakh per reel depending on the brand
-
Instagram Stories: Up to ₹2 lakh per 30-second promo
-
YouTube Videos: ₹1–3 lakh per branded video
-
Partnerships with brands like Meta, Google, Swiggy, Nike, and Netflix
-
Event Appearances, TV Shows & Brand Deals: Adds significant value
Career Shift: From Engineer to Influencer
Apoorva isn’t just a social media sensation — she’s an engineer by qualification, with a degree from Manipal Institute of Technology. She worked with Dell Technologies before quitting her corporate job to dive full-time into content creation.
What began as a lockdown experiment has grown into a full-blown creator business. Today, she balances social media fame with grounded entrepreneurship and creative independence.
Lifestyle: Lavish or Low-Key?
Despite being seen in luxury destinations and brand collaborations, Apoorva maintains a surprisingly down-to-earth approach:
-
Clothes & Accessories: Often rented for shoots and events
-
Travel: Many trips are part of sponsored or barter collaborations (think hotels and Airbnb stays in exchange for content)
-
Personal Spending: She once revealed she wears a watch worth ₹20,000 and prefers not to splurge unnecessarily
She’s walked for top designers, featured on Netflix-style OTT shows like The Traitors India, and headlined creator events — yet doesn’t play the "rich influencer" card just to fit in.
More Than Just Reels: Why People Love Her
Apoorva’s massive success isn’t just about viral content or high rates. It’s about relatability, rawness, and her fearless attitude — especially as a young woman breaking into a male-dominated creator space.
Her alter ego “Kaleshi Aurat” is more than just a character — it’s a challenge to society’s double standards. She speaks out about creator burnout, industry myths, and the truth behind influencer culture, making her both entertaining and honest.
How Rich Is She, Really?
The Rebel Kid doesn’t rake in ₹2.5 lakh every single day, nor is she worth ₹41 crore — yet. But she’s well on her way to becoming one of India’s most successful and authentic creators.
-
Estimated daily earnings: ₹2–5 lakh (on average during active campaign seasons)
-
Lifestyle: Realistic, smart, and sponsor-savvy
-
Net worth: Likely in the lower crore range, not the viral ₹41 crore
Apoorva Mukhija is building an empire, one reel at a time — and she’s doing it on her own terms.
