Founded in 2018 as a D2C skincare startup by Aakash Anand in Gurgaon, BellaVita quickly pivoted into the fragrance segment in 2021—a strategic move that fueled explosive growth. Within just 18 months of entering the perfume market, monthly revenue skyrocketed from ₹25 lakh to a staggering ₹45 crore.  Revenue and Reach Milestones FY2023: Achieved a Gross Merchandise Value (GMV) of approximately ₹250 crore.  FY2024–25 Projection: Aiming for ₹500 crore this fiscal, scaling to ₹750 crore by next...

When you think of glowing, clear skin, your first thought might be expensive skincare products or elaborate routines. But here’s the truth: healthy skin starts from within. Your daily lifestyle choices — from what you eat to how well you sleep — directly impact how your skin looks and feels. 1. What You Eat Shows on Your Face Your skin is your body’s largest organ — and it reflects your internal...

1. Why is de‑tan so sought after in India? High sun exposure, high concern: Indian skin (Fitzpatrick III–VI) is naturally thicker and more prone to tanning, even if less prone to sunburn). Strong UV rays, pollution, and long hours outdoors intensify pigmentation, leading to dullness and uneven tone. Tan impacts skin health and appearance: Tanning isn’t just cosmetic—it signals overexposure and early signs of pigmentation, dryness, and hyperpigmentation . 2....

🦶 Why Your Feet Need Care Too While we obsess over skincare for our face, our feet face daily abuse—tight shoes, heat, humidity, sweat, and dust. This often leads to: ✅ Cracked heels✅ Dry, rough soles✅ Foot odour✅ Fungal infections (athlete’s foot, ringworm) If left untreated, these issues can worsen, making your feet uncomfortable, painful, and a breeding ground for bacteria. That’s why tea tree oil, known for its antifungal,...

😩 Back & Shoulder Breakouts: Why They’re So Stubborn If you’ve noticed those pesky bumps on your back and shoulders, especially after workouts, sweating, or humid days, you’re not alone. Body acne (bacne) affects up to 60% of people dealing with acne, and it’s even more common in India due to: -Heat and humidity -Sweating during gym workouts -Friction from tight clothing -Hair oil dripping onto your back while sleeping...

😓 Tired of Oily, Shiny Skin in Indian Summers? If your skin feels greasy by noon, your T-zone is constantly shiny, and breakouts appear out of nowhere, you’re not alone. Oily skin is one of the most common concerns among Indian men and women, especially during humid summers. Toners are often the first step people explore to manage oil, but can a Korean Ginseng Toner actually help? Let’s find out...

🧴 Hydration Wars: Ginseng vs Hyaluronic Toner In the K-beauty world, hydration is the foundation of glowing, glass-like skin. Two of the most talked-about toners in this space are: ✅ Korean Ginseng Toner✅ Hyaluronic Acid Toner Both promise plump, dewy skin—but if you’re looking to upgrade your routine, you’re probably wondering: ❓ “Which toner hydrates better for Indian skin and weather?”❓ “Should I pick ginseng or stick with hyaluronic acid?”❓...

🧪 Mixing Actives in Skincare: Risk or Reward? If you’re trying to level up your skincare routine, chances are you’ve asked: “Can I use niacinamide with my AHA BHA serum?”“Will it cause irritation—or supercharged results?”“Do I apply them together or one after the other?” This question has divided the internet—Reddit threads are full of conflicting advice, while YouTube influencers swear by both sides. Let’s cut through the noise and break...