In the dynamic world of startups and emerging brands, two names have been making waves in their respective industries—Plix, a leading plant-based nutrition brand, and Plum, an innovative insurtech company. While they operate in entirely different sectors, both have shown remarkable growth and a strong commitment to their markets. So, which brand deserves the spotlight in 2025? Let’s dive in and find out! Plix: A Plant-Based Powerhouse Founded in 2020,...

In the ever-expanding world of Indian skincare, two brands that have gained significant popularity are Dot & Key and Plum. Both brands offer clean, cruelty-free, and ingredient-conscious skincare, making them fan favorites among millennials and Gen Z. But when it comes to choosing one for your skincare routine, who wins—Dot & Key or Plum? In this in-depth comparison, we’ll evaluate these two brands across multiple categories including ingredient transparency, skin...

When it comes to Indian skincare, two brands have been making waves: Foxtale and Minimalist. Both are homegrown, science-driven, and ingredient-forward, yet they cater to different skincare needs and personalities. If you’re stuck between choosing Minimalist's clinical actives or Foxtale’s sensorial skincare experience, this blog will help you decide. We’re comparing both brands based on ingredients, price, product range, skin compatibility, and more—so you can make a smart skincare investment....

With skincare becoming more science-driven and ingredient-focused, two names are often debated by skincare lovers in India: The Ordinary, a global cult favorite, and Foxtale, an emerging Indian brand gaining momentum with its results-oriented approach. Both promise visible skin improvements. But when it comes to choosing one for your routine, which one delivers better results, value, and skin compatibility? Let’s explore both brands in detail across various parameters like ingredient...

The Indian skincare market is thriving with innovative homegrown brands that cater to diverse skin types and concerns. Two standout names in this space are Earth Rhythm and Dr Sheth’s. Both offer unique value propositions—Earth Rhythm with its eco-conscious, sustainable approach, and Dr Sheth’s with its dermatologist-formulated products tailored to Indian skin. But when it comes to choosing the right brand for your routine, which one should you go for?...

The Indian skincare market has exploded with homegrown brands focusing on ingredient-led formulations. Among the most talked-about names are Dr Sheth’s and Minimalist—two popular brands offering clean, effective, and dermatologist-backed products. But which one is better for your skin concerns—especially pigmentation, acne, and aging? In this detailed comparison, we’ll explore everything from brand philosophy and product range to ingredients, price, and effectiveness so you can make the best choice for...

Acne is a widespread skin issue that impacts millions of people across the globe. Whether it’s teenage breakouts or adult acne, the search for an effective acne wash is never-ending. Among the top contenders in the market, two products stand out: WildOak 5% Benzoyl Peroxide Acne Wash and THE SOLVED SKIN Anti-Acne Facewash with 2.5% Micronized Benzoyl Peroxide.  Both claim to be effective in killing acne-causing bacteria, reducing inflammation, and...

When it comes to affordable yet high-quality makeup, two brands making waves are Swiss Beauty and Mars. Both have gained popularity, but they cater to different beauty needs.  Swiss Beauty Swiss Beauty is Known for offering high-quality products at budget-friendly prices, the brand focuses on creating makeup that’s gentle on the skin while providing great results. Key Strengths: Affordable luxury Broad range of products for all makeup needs High-quality ingredients, often...