Benzoyl peroxide is one of the most trusted ingredients in acne treatment. But if you’ve ever stood in the skincare aisle or scrolled through online listings, you’ve likely wondered: Should I go with 2.5%, 5%, or 10%? Each percentage offers a unique benefit — and understanding the difference can save you from months of frustration and irritation. Let's dive deeper into what each concentration means, how it works, and which...

In the ever-evolving world of skincare, two brands have recently garnered attention in India: Hyphen, co-founded by Bollywood actress Kriti Sanon, and Plix Skinacre, a part of the wellness-focused Plix Life. Both brands aim to address common skin concerns but approach skincare with distinct philosophies, formulations, and customer experiences. This blog delves into a detailed comparison of Hyphen and Plix Skinacre to help you make an informed choice. Brand Origins...

In the ever-evolving landscape of India's fashion industry, one brand has emerged as a formidable player, capturing the attention of style-conscious men across the nation. That brand is Snitch. Humble Beginnings Founded in 2019 by Siddharth R. Dungarwal, Snitch began as a B2B clothing manufacturing company. However, the onset of the COVID-19 pandemic prompted a strategic pivot. Recognizing the growing potential of the direct-to-consumer (D2C) model, Snitch rebranded itself as...

💡 Why This Comparison Matters in 2025 The skincare space in India is more competitive than ever—and more informed. With consumers increasingly reading labels, understanding active ingredients, and choosing science-backed or dermatologist-approved skincare, two brands often put head-to-head are Paula’s Choice and Dot & Key. While Paula’s Choice brings serious science and global acclaim, Dot & Key has emerged as a playful, ingredient-focused Indian brand with cult-favorite status. But which...

🌏 The Rise of Clean & Nature-Inspired Skincare Consumers today are leaning toward brands that are eco-conscious, cruelty-free, and rooted in nature. Two brands making waves in this space are Innisfree, the beloved K-beauty pioneer, and Pilgrim, a fast-growing Indian brand inspired by global beauty rituals. But with similar branding and promises of clean beauty, which one truly delivers? Whether you're just starting your skincare journey or switching to nature-powered...

If you’ve been scrolling through TikTok or YouTube lately, you’ve probably seen the same question over and over: Byoma or Bubble? These two brands have quickly become Gen Z skincare staples. With their pastel packaging, science-backed formulas, and strong barrier-first philosophy, they’re dominating vanities across the world—and for good reason. But when it comes to choosing the better brand for your skin, which one actually delivers? Let’s dive deep into...

In 2020, Shein, the Chinese fast-fashion giant, faced a ban in India due to data privacy concerns amidst geopolitical tensions. Fast forward to 2025, and Shein has made a comeback, not independently, but through a strategic partnership with India's retail behemoth, Reliance Retail. This collaboration has given birth to a new entity in the Indian fashion landscape: Reliance Shein.   The Return of Shein: A Strategic Alliance Reliance Retail, led...

Netflix’s The Royals probably landed on your “must-watch” list the moment it dropped. With a star-studded cast, picturesque palaces, and a storyline promising old-school royalty meets modern-day hustle, it seemed like the perfect mix of glitz and substance. The Premise: Palaces, Power, and a Plan The Royals takes us to Morpur, a fictional town with a once-glorious royal family now grappling with a cash crunch. The patriarch of the family passes...