Acne is one of the most searched skincare concerns in India, and if you’ve been Googling terms like “best benzoyl peroxide face wash in India,” “benzoyl peroxide gel uses,” or “benzoyl peroxide 5% face wash brands,” you’re not alone. Benzoyl peroxide (BPO) is widely regarded by dermatologists as one of the most effective acne-fighting ingredients. Whether you're struggling with occasional breakouts or persistent acne, benzoyl peroxide can kill acne-causing bacteria,...

Korean skincare has long held a reputation for its innovative formulas and time-tested ingredients. One of the most powerful and ancient ingredients making waves in 2025? Korean Ginseng. This root, revered for centuries in both medicine and beauty, is now a hero ingredient in toners—an essential step in any good skincare routine. As Indian consumers become more skincare-savvy, the demand for effective, herbal, and science-backed toners has skyrocketed. If you’ve...

The skincare market is buzzing with brands that promise clean beauty, gentle actives, and no-fuss routines. Two brands making serious waves—especially among Gen Z and millennials—are Drunk Elephant and Bubble Skincare. But while they may look similar on the surface, these brands are very different in philosophy, price point, and target audience. Let’s break down how Drunk Elephant vs. Bubble compares—so you can decide which is the right fit for...

When we talk about pigmentation, it’s often reduced to a cosmetic concern—just something to "fix" for clearer, even-toned skin. But the reality? Pigmentation runs deeper, affecting not just your skin but also your mental well-being, confidence, and sense of identity. In countries like India and across the globe, skin tone and pigmentation carry complex social, cultural, and emotional weight. Let’s unpack why pigmentation is more than skin-deep—and why treating it...

In the world of premium skincare, Dermalogica and Drunk Elephant are two of the most talked-about brands. Both have cult followings, dermatologist backing, and high-performance products—but their philosophies, formulations, and bestsellers differ in key ways. If you’re wondering which brand is best for your skin (or where to invest your money next), this deep dive breaks down the differences, strengths, and must-try products from each.   🧴 Brand Philosophy: Science...

In a world flooded with chemical-laden beauty products, Ayurvedic skincare stands out as a time-tested, natural, and holistic approach to achieving healthy, glowing skin. With roots in ancient Indian medicine, Ayurveda doesn't just treat the skin — it treats the person as a whole. What Is Ayurvedic Skincare? Ayurveda is a 5,000-year-old system of natural healing that believes health comes from balance, especially the balance of three biological energies called doshas: Vata,...

Stretch marks, we all know them, many of us have them, and almost everyone wants to get rid of them. Whether they showed up during pregnancy, after a growth spurt, or because of weight changes or muscle gain, stretch marks are a common skin concern. The good news? While you can't always prevent them, you can minimize their appearance with the right care. But, first what are Stretch Marks? Stretch marks are...

Benzoyl peroxide is one of the most popular and effective acne-fighting ingredients in skincare. It’s been used for decades and is widely recommended by dermatologists for its ability to kill acne-causing bacteria, unclog pores, and reduce inflammation. But while it works wonders for many, benzoyl peroxide isn't without side effects — especially if not used correctly. If you're thinking of adding this powerhouse to your skincare routine, or if you're...