The Rebel Kid: How Much Does Apoorva Mukhija Really Earn in a Day?
A Peek into Her Lifestyle & Hustle If you’ve spent any time scrolling through Indian Instagram or YouTube recently, chances are you’ve come across The Rebel Kid – a.k.a. Apoorva Mukhija. She’s witty, bold, and unapologetically real, and her reels have redefined what it means to be a content creator in India. But beyond the punchlines and "kaleshi" commentary, a question keeps surfacing online: How much does she actually earn...
Plum Goodness: Nature’s Best Now in a Bottle!!!!!!!!!
In a world flooded with synthetic fragrances and overpowering scents, finding a body mist that feels light, fresh, and natural can be a true game-changer. That’s exactly where Plum Goodness steps in — the Indian beauty brand that’s redefining clean, conscious, and cruelty-free personal care. If you haven't explored their body mist collection yet, you're seriously missing out on a daily dose of aromatic joy! 🌿 Who (and What) is Plum...
Best Ingredients for Underarm Lightening (Without Bleach)
🙈 Embarrassed About Dark Underarms? You’re Not Alone. Dark underarms are a common concern for many Indian women and men due to: ✅ Friction from tight clothes✅ Shaving irritation✅ Sweat & bacteria buildup✅ Hormonal changes✅ Post-inflammatory pigmentation While many look for quick fixes like bleach creams, these can: ❌ Irritate sensitive underarm skin❌ Cause further darkening over time❌ Damage your skin barrier The good news? You can lighten underarms...
AHA BHA Serums for Keratosis Pilaris (KP): Do They Work?
🪐 What Is Keratosis Pilaris (KP)? If you have tiny, rough bumps on your arms, thighs, or buttocks that look like “chicken skin” or “strawberry skin,” you’re likely dealing with Keratosis Pilaris (KP). KP occurs when keratin (a skin protein) builds up and blocks hair follicles, leading to small, hard bumps. It is: ✅ Harmless✅ Very common (especially in Indian climates)✅ Frustrating if you want smooth, even skin While moisturizers...
Deconstruct—its growth story
Origins: Science Meets Simplicity Founded in April 2020 by Malini Adapureddy, an IIT Kharagpur alumna with extensive FMCG experience, Deconstruct was born from a desire to simplify skincare without compromising efficacy. The brand focuses on gentle, science-backed ingredients tailored for Indian skin, using insights from over 500 interviews to inform R&D efforts. Its early hero products included mattifying gel sunscreens, Vitamin C serums, and lip balms. Traction & Growth FY 2023–24 (Mar 2024): Revenue...
From Skincare Starter to Fragrance Giant
Founded in 2018 as a D2C skincare startup by Aakash Anand in Gurgaon, BellaVita quickly pivoted into the fragrance segment in 2021—a strategic move that fueled explosive growth. Within just 18 months of entering the perfume market, monthly revenue skyrocketed from ₹25 lakh to a staggering ₹45 crore. Revenue and Reach Milestones FY2023: Achieved a Gross Merchandise Value (GMV) of approximately ₹250 crore. FY2024–25 Projection: Aiming for ₹500 crore this fiscal, scaling to ₹750 crore by next...
A Healthy Life = Healthy Skin
When you think of glowing, clear skin, your first thought might be expensive skincare products or elaborate routines. But here’s the truth: healthy skin starts from within. Your daily lifestyle choices — from what you eat to how well you sleep — directly impact how your skin looks and feels. 1. What You Eat Shows on Your Face Your skin is your body’s largest organ — and it reflects your internal...
Brightening and de-tan - Problems
1. Why is de‑tan so sought after in India? High sun exposure, high concern: Indian skin (Fitzpatrick III–VI) is naturally thicker and more prone to tanning, even if less prone to sunburn). Strong UV rays, pollution, and long hours outdoors intensify pigmentation, leading to dullness and uneven tone. Tan impacts skin health and appearance: Tanning isn’t just cosmetic—it signals overexposure and early signs of pigmentation, dryness, and hyperpigmentation . 2....
