In recent years, Gen Z—the digital-savvy generation born roughly between 1997 and 2012—has become a driving force in the skincare and beauty industries. Armed with an endless amount of information at their fingertips, they are more skincare-conscious than any generation before them. They know the benefits of hyaluronic acid, the power of vitamin C, and the importance of SPF. Yet, despite this wealth of knowledge and access to countless products, skincare...

Artificial Intelligence (AI) has significantly evolved over the last decade, with OpenAI emerging as a leader in deep research and AI innovation. OpenAI’s commitment to cutting-edge research has enabled breakthroughs in natural language processing, computer vision, and deep learning, making it a key player in shaping the future of technology. In this blog, we’ll explore how OpenAI’s deep research contributes to AI advancements, its real-world applications, and the transformative impact...

In the ever-evolving world of skincare, one trend continues to grow in popularity—natural skincare. With more and more people seeking cleaner, eco-friendly, and effective solutions for their skin, it’s no surprise that natural skincare has become a cornerstone of modern beauty routines. But what exactly is natural skincare, and why should you embrace it? What is Natural Skincare? Natural skincare refers to products made from naturally derived ingredients—those sourced from plants,...

In recent years, plant-based diets and meat alternatives have gained massive popularity, not just for their health benefits but also for their positive impact on the environment. As more people shift toward plant-based eating, it’s becoming clear that this trend is more than just a passing fad. Whether you’re a vegan, vegetarian, or simply someone looking to incorporate more plant-based meals into your diet, this blog will explore the rise...

When it comes to exfoliating your skin, two of the most popular ingredients that often come up are glycolic acid and lactic acid. Both are part of the alpha hydroxy acid (AHA) family and offer numerous skin benefits, but how do you decide which one is right for you? In this blog, we’ll dive into the differences between glycolic acid vs lactic acid and help you decide which acid is...

When it comes to choosing the best skincare brand, it’s easy to get overwhelmed by the sheer number of options available. Two of the most talked-about names in the skincare world today are WishCare and Cosiq. Both brands offer a variety of high-quality skincare products, but which one should you choose for your skincare routine? In this blog, we will break down the features, ingredients, and overall performance of WishCare...

In the world of skincare, it’s no surprise that many people are turning to beauty supplements for glowing skin to achieve a youthful, radiant complexion. With the rise of various supplements claiming to enhance skin tone, texture, and overall appearance, you might be wondering if these products are truly effective. From dermatologist-recommended supplements for skin whitening to vitamins for skin glow whitening, this blog will explore whether beauty supplements live...

Having watched all three seasons of Shark Tank India, We were inspired by the innovative wellness brands showcased, particularly those offering supplements. While these brands excelled in protein powders and gut health products, one significant gap became apparent—there were no natural, non-addictive sleep aids on the market. At WildOak, we began our journey by launching a skincare brand in March 2024, inspired by the best practices and traditions from around...