n the ever-evolving world of beauty and skincare, standing out from the crowd is no easy feat. Yet, some skincare brands seem to effortlessly capture the internet's attention. Whether it’s through a trending TikTok video, a controversial product drop, or a genius influencer campaign, these brands know how to go viral. But what’s the secret sauce behind their marketing success? In this blog, we'll break down how skincare brands do...

In the vast world of skincare, collagen sheet masks have become a buzzword. From influencers flaunting glowing post-mask selfies to beauty brands marketing them as anti-aging miracles, it's no surprise these masks have gained serious popularity. But are collagen sheet masks actually worth it? And are there any side effects you should be aware of? If you've ever found yourself staring at a collagen face mask in the skincare aisle,...

White Lotus Season 3 The White Lotus has officially outdone itself. Season 3 takes us far from Sicily’s seaside cliffs and straight into the lush, humid mystique of Thailand—where wellness retreats, luxury villas, and "finding yourself" come with a steep price. Is it a Spiritual Retreat or an Emotional Breakdown? Creator Mike White leans deep into the themes of death, desire, and Eastern spirituality this season. Set across jaw-dropping resorts...

In early 2025, social media influencer Apoorva Mukhija, known as 'The Rebel Kid', found herself at the center of a significant controversy following her appearance on Samay Raina's YouTube show, 'India's Got Latent'. The episode featured a provocative question from fellow influencer Ranveer Allahbadia, which many viewers deemed inappropriate and offensive.  The backlash was swift and intense. Apoorva faced severe online harassment, including death and sexual assault threats. Her close...

There’s hot, and then there’s Delhi hot. It seeps into your bones, wraps around your neck like a suffocating scarf, and turns every auto ride into a sauna session. Welcome to Delhi in peak summer, where the weather doesn’t just exist, it attacks.  The Sun Has No Chill By the time April ends, Delhi begins its slow roast. Come May, the sun is just showing off. Happens every year. You check...

You felt that? That sudden shift in the digital wind? That quiet buzz turning into a full-blown roar? Yeah, that’s Apoorva , the rebel kid, back on the internet and ready to stir things up once again. Well, it is crazy how things took a turn for her and left her stranded. But, Where Did She Go? Like any true legend, Apoorva didn’t need an explanation. One day she was dropping...

Dyou: Simplifying Skincare with Science Dyou is a contemporary skincare brand that aims to bridge the gap between scientific research and everyday skincare routines. Their philosophy centers on demystifying skincare by providing products backed by rigorous research and development. Dyou's approach is minimalist, focusing on launching one product at a time to encourage informed choices and reduce hyper-consumerism.  Popular Products: Hustle Serum: Designed to address multiple skin concerns, this serum...

Fairness at What Cost? In a world obsessed with clear, even-toned skin, many fall prey to creams that promise “instant fairness” or “overnight glow.” What most people don’t realize is that many of these so-called miracle creams are laced with steroids — especially Clobetasol and Betamethasone — potent drugs that are meant to treat serious skin conditions, not to be used as daily beauty products. Sadly, in many parts of...