🪐 What Is Keratosis Pilaris (KP)? If you have tiny, rough bumps on your arms, thighs, or buttocks that look like “chicken skin” or “strawberry skin,” you’re likely dealing with Keratosis Pilaris (KP). KP occurs when keratin (a skin protein) builds up and blocks hair follicles, leading to small, hard bumps. It is: ✅ Harmless✅ Very common (especially in Indian climates)✅ Frustrating if you want smooth, even skin While moisturizers...

Origins: Science Meets Simplicity Founded in April 2020 by Malini Adapureddy, an IIT Kharagpur alumna with extensive FMCG experience, Deconstruct was born from a desire to simplify skincare without compromising efficacy. The brand focuses on gentle, science-backed ingredients tailored for Indian skin, using insights from over 500 interviews to inform R&D efforts. Its early hero products included mattifying gel sunscreens, Vitamin C serums, and lip balms. Traction & Growth FY 2023–24 (Mar 2024): Revenue...

Founded in 2018 as a D2C skincare startup by Aakash Anand in Gurgaon, BellaVita quickly pivoted into the fragrance segment in 2021—a strategic move that fueled explosive growth. Within just 18 months of entering the perfume market, monthly revenue skyrocketed from ₹25 lakh to a staggering ₹45 crore.  Revenue and Reach Milestones FY2023: Achieved a Gross Merchandise Value (GMV) of approximately ₹250 crore.  FY2024–25 Projection: Aiming for ₹500 crore this fiscal, scaling to ₹750 crore by next...

When you think of glowing, clear skin, your first thought might be expensive skincare products or elaborate routines. But here’s the truth: healthy skin starts from within. Your daily lifestyle choices — from what you eat to how well you sleep — directly impact how your skin looks and feels. 1. What You Eat Shows on Your Face Your skin is your body’s largest organ — and it reflects your internal...

1. Why is de‑tan so sought after in India? High sun exposure, high concern: Indian skin (Fitzpatrick III–VI) is naturally thicker and more prone to tanning, even if less prone to sunburn). Strong UV rays, pollution, and long hours outdoors intensify pigmentation, leading to dullness and uneven tone. Tan impacts skin health and appearance: Tanning isn’t just cosmetic—it signals overexposure and early signs of pigmentation, dryness, and hyperpigmentation . 2....

🦶 Why Your Feet Need Care Too While we obsess over skincare for our face, our feet face daily abuse—tight shoes, heat, humidity, sweat, and dust. This often leads to: ✅ Cracked heels✅ Dry, rough soles✅ Foot odour✅ Fungal infections (athlete’s foot, ringworm) If left untreated, these issues can worsen, making your feet uncomfortable, painful, and a breeding ground for bacteria. That’s why tea tree oil, known for its antifungal,...

😩 Back & Shoulder Breakouts: Why They’re So Stubborn If you’ve noticed those pesky bumps on your back and shoulders, especially after workouts, sweating, or humid days, you’re not alone. Body acne (bacne) affects up to 60% of people dealing with acne, and it’s even more common in India due to: -Heat and humidity -Sweating during gym workouts -Friction from tight clothing -Hair oil dripping onto your back while sleeping...

😓 Tired of Oily, Shiny Skin in Indian Summers? If your skin feels greasy by noon, your T-zone is constantly shiny, and breakouts appear out of nowhere, you’re not alone. Oily skin is one of the most common concerns among Indian men and women, especially during humid summers. Toners are often the first step people explore to manage oil, but can a Korean Ginseng Toner actually help? Let’s find out...