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The Ordinary vs Paula’s Choice: Which Skincare Brand Should You Choose?

The Ordinary vs Paula’s Choice: Which Skincare Brand Should You Choose?

When it comes to high-quality, results-driven skincare, The Ordinary and Paula’s Choice are two brands that often go head-to-head. Both brands are known for their scientifically backed formulations, active ingredients, and commitment to transparency, but they cater to slightly different audiences and skincare needs.

If you’re wondering which brand is better suited for your skin type, budget, and skincare goals, this in-depth comparison will cover ingredients, product effectiveness, pricing, and best-sellers to help you make the right choice.

 

Brand Philosophy & Approach

 

The Ordinary: Affordable, Science-Backed Simplicity

Founded: 2016 | Parent Company: DECIEM

The Ordinary revolutionized skincare by offering minimalist formulations at budget-friendly prices.

The brand focuses on single-ingredient, high-potency activities, allowing consumers to mix and match products based on their unique skincare needs.

Popular among DIY skincare enthusiasts who enjoy layering multiple products for a customized routine.

 

Paula’s Choice: Research-Driven, Targeted Solutions

Founded: 1995 | Parent Company: Unilever

Paula’s Choice prioritizes well-researched, multi-ingredient formulations to target specific skin concerns.

The brand is fragrance-free and cruelty-free, making it ideal for sensitive skin.

Offers a streamlined approach with proven actives, such as BHA, retinol, and niacinamide, in carefully formulated combinations.

 

Ingredient & Formulation Differences

Both brands emphasize science-backed skincare, but their formulation strategies differ significantly.

1. Active Ingredients

Ingredient The Ordinary Paula’s Choice
Retinol Single-ingredient, multiple strengths
Combined with antioxidants and soothing agents
Niacinamide High-concentration (10%) standalone
5% combined with other beneficial ingredients
Hyaluronic Acid Pure HA with B5
HA combined with ceramides and peptides
Salicylic Acid 2% standalone serum 2% BHA exfoliant with soothing agents
Vitamin C L-Ascorbic Acid (high potency, low stability)
Stabilized Vitamin C derivatives for better skin penetration

2. Customization vs. Pre-Formulated Solutions

The Ordinary encourages mixing and layering different products, offering high-strength activities at affordable prices.

Paula’s Choice focuses on pre-formulated blends, ensuring stability and synergy between active ingredients.

 

Best-Selling Products & Reviews

Top 5 Best-Sellers from The Ordinary

 

1. The Ordinary Niacinamide 10% + Zinc 1% - ₹600

Great for controlling oil, minimizing pores, and reducing breakouts.

High concentration might be too strong for sensitive skin.

 

2. The Ordinary Hyaluronic Acid 2% + B5 - ₹700

Affordable hydration booster for all skin types.

Pure formulation without additional peptides or ceramides.

 

3. The Ordinary AHA 30% + BHA 2% Peeling Solution - ₹850

Intense exfoliation for smoother, brighter skin.

Can be too strong for sensitive skin and must be used cautiously.

 

4. The Ordinary Retinol 1% in Squalane - ₹800

Budget-friendly anti-aging solution with squalane for hydration.

Needs gradual introduction to avoid irritation.

 

5. The Ordinary Ascorbic Acid 8% + Alpha Arbutin 2% - ₹900

Brightening serum for hyperpigmentation and dark spots.

L-ascorbic acid can be unstable and oxidizes quickly.

WildOak Retinol & Bakuchiol Serum

If you're looking for a balanced alternative to synthetic retinol, WildOak's Retinol & Bakuchiol Serum offers a unique blend of plant-based bakuchiol and active retinol. This formulation helps to reduce fine lines, improve skin texture, and boost collagen production without excessive irritation, making it an excellent option for sensitive skin types.

Anti-Aging Combo with Retinol, Bakuchiol, Copper Peptide & Mushroom Extract

1% Retinol Bakuchiol Face Serum with Ceramides - Boosts Collagen

With its nourishing base of hydrating ingredients, it provides an effective anti-aging solution that aligns with the best of both The Ordinary and Paula’s Choice approaches.

Top 5 Best-Sellers from Paula’s Choice

1. Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant - ₹3,400

Best-selling chemical exfoliant for acne-prone and oily skin.

Formulated with soothing ingredients to reduce irritation.

 

2. Paula’s Choice C15 Super Booster - ₹4,200

Stabilized Vitamin C for long-term brightening.

Includes Ferulic Acid for added antioxidant benefits.

 

3. Paula’s Choice 10% Niacinamide Booster - ₹3,800

A well-balanced niacinamide serum that strengthens the skin barrier.

Lower concentration than The Ordinary, but includes complementary ingredients.

 

4. Paula’s Choice Clinical 1% Retinol Treatment - ₹5,000

Anti-aging treatment with retinol, peptides, and Vitamin C.

Higher price but gentler and more effective due to supporting ingredients.

 

5. Paula’s Choice Omega+ Complex Moisturizer - ₹3,600

Nourishing and repairing moisturizer for dry and aging skin.

Rich in ceramides, omegas, and antioxidants.

 

Pricing & Accessibility

Factor The Ordinary Paula’s Choice
Affordability Very affordable (₹500-₹1,500 per product) Expensive (₹3,000-₹6,000 per product)
Availability Easily available online globally Limited availability in some countries
Product Variety Over 50 single-ingredient actives
Curated product line targeting specific concerns

Which Brand is Right for You?

Skin Concern Best Brand
Acne-prone skin
The Ordinary for targeted treatments, Paula’s Choice for gentle exfoliation
Dry & Sensitive Skin
Paula’s Choice for hydrating and nourishing ingredients
Anti-Aging & Fine Lines Paula’s Choice retinol and antioxidant-rich formulas
Hyperpigmentation The Ordinary’s Vitamin C and Alpha Arbutin serums
Budget-Friendly Routine The Ordinary

 

Conclusion: Which Should You Buy?

If you love affordability, single-ingredient actives, and a DIY approach, The Ordinary is the right choice.

If you prefer pre-formulated, research-backed, multi-ingredient solutions, Paula’s Choice is worth the investment.

Ultimately, both brands offer high-quality, scientifically backed skincare, and your choice should depend on your budget, skincare needs, and preferences.

Which brand do you prefer? Let us know in the comments!

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