The Ordinary vs Paula’s Choice: Which Skincare Brand Should You Choose?

When it comes to high-quality, results-driven skincare, The Ordinary and Paula’s Choice are two brands that often go head-to-head. Both brands are known for their scientifically backed formulations, active ingredients, and commitment to transparency, but they cater to slightly different audiences and skincare needs.
If you’re wondering which brand is better suited for your skin type, budget, and skincare goals, this in-depth comparison will cover ingredients, product effectiveness, pricing, and best-sellers to help you make the right choice.
Brand Philosophy & Approach
The Ordinary: Affordable, Science-Backed Simplicity
Founded: 2016 | Parent Company: DECIEM
The Ordinary revolutionized skincare by offering minimalist formulations at budget-friendly prices.
The brand focuses on single-ingredient, high-potency activities, allowing consumers to mix and match products based on their unique skincare needs.
Popular among DIY skincare enthusiasts who enjoy layering multiple products for a customized routine.
Paula’s Choice: Research-Driven, Targeted Solutions
Founded: 1995 | Parent Company: Unilever
Paula’s Choice prioritizes well-researched, multi-ingredient formulations to target specific skin concerns.
The brand is fragrance-free and cruelty-free, making it ideal for sensitive skin.
Offers a streamlined approach with proven actives, such as BHA, retinol, and niacinamide, in carefully formulated combinations.
Ingredient & Formulation Differences
Both brands emphasize science-backed skincare, but their formulation strategies differ significantly.
1. Active Ingredients
Ingredient | The Ordinary | Paula’s Choice |
Retinol | Single-ingredient, multiple strengths |
Combined with antioxidants and soothing agents
|
Niacinamide | High-concentration (10%) standalone |
5% combined with other beneficial ingredients
|
Hyaluronic Acid | Pure HA with B5 |
HA combined with ceramides and peptides
|
Salicylic Acid | 2% standalone serum | 2% BHA exfoliant with soothing agents |
Vitamin C | L-Ascorbic Acid (high potency, low stability) |
Stabilized Vitamin C derivatives for better skin penetration
|
2. Customization vs. Pre-Formulated Solutions
The Ordinary encourages mixing and layering different products, offering high-strength activities at affordable prices.
Paula’s Choice focuses on pre-formulated blends, ensuring stability and synergy between active ingredients.
Best-Selling Products & Reviews
Top 5 Best-Sellers from The Ordinary
1. The Ordinary Niacinamide 10% + Zinc 1% - ₹600
Great for controlling oil, minimizing pores, and reducing breakouts.
High concentration might be too strong for sensitive skin.
2. The Ordinary Hyaluronic Acid 2% + B5 - ₹700
Affordable hydration booster for all skin types.
Pure formulation without additional peptides or ceramides.
3. The Ordinary AHA 30% + BHA 2% Peeling Solution - ₹850
Intense exfoliation for smoother, brighter skin.
Can be too strong for sensitive skin and must be used cautiously.
4. The Ordinary Retinol 1% in Squalane - ₹800
Budget-friendly anti-aging solution with squalane for hydration.
Needs gradual introduction to avoid irritation.
5. The Ordinary Ascorbic Acid 8% + Alpha Arbutin 2% - ₹900
Brightening serum for hyperpigmentation and dark spots.
L-ascorbic acid can be unstable and oxidizes quickly.
WildOak Retinol & Bakuchiol Serum
If you're looking for a balanced alternative to synthetic retinol, WildOak's Retinol & Bakuchiol Serum offers a unique blend of plant-based bakuchiol and active retinol. This formulation helps to reduce fine lines, improve skin texture, and boost collagen production without excessive irritation, making it an excellent option for sensitive skin types.

1% Retinol Bakuchiol Face Serum with Ceramides - Boosts Collagen
With its nourishing base of hydrating ingredients, it provides an effective anti-aging solution that aligns with the best of both The Ordinary and Paula’s Choice approaches.
Top 5 Best-Sellers from Paula’s Choice
1. Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant - ₹3,400
Best-selling chemical exfoliant for acne-prone and oily skin.
Formulated with soothing ingredients to reduce irritation.
2. Paula’s Choice C15 Super Booster - ₹4,200
Stabilized Vitamin C for long-term brightening.
Includes Ferulic Acid for added antioxidant benefits.
3. Paula’s Choice 10% Niacinamide Booster - ₹3,800
A well-balanced niacinamide serum that strengthens the skin barrier.
Lower concentration than The Ordinary, but includes complementary ingredients.
4. Paula’s Choice Clinical 1% Retinol Treatment - ₹5,000
Anti-aging treatment with retinol, peptides, and Vitamin C.
Higher price but gentler and more effective due to supporting ingredients.
5. Paula’s Choice Omega+ Complex Moisturizer - ₹3,600
Nourishing and repairing moisturizer for dry and aging skin.
Rich in ceramides, omegas, and antioxidants.
Pricing & Accessibility
Factor | The Ordinary | Paula’s Choice |
Affordability | Very affordable (₹500-₹1,500 per product) | Expensive (₹3,000-₹6,000 per product) |
Availability | Easily available online globally | Limited availability in some countries |
Product Variety | Over 50 single-ingredient actives |
Curated product line targeting specific concerns
|
Which Brand is Right for You?
Skin Concern | Best Brand |
Acne-prone skin |
The Ordinary for targeted treatments, Paula’s Choice for gentle exfoliation
|
Dry & Sensitive Skin |
Paula’s Choice for hydrating and nourishing ingredients
|
Anti-Aging & Fine Lines | Paula’s Choice retinol and antioxidant-rich formulas |
Hyperpigmentation | The Ordinary’s Vitamin C and Alpha Arbutin serums |
Budget-Friendly Routine | The Ordinary |
Conclusion: Which Should You Buy?
If you love affordability, single-ingredient actives, and a DIY approach, The Ordinary is the right choice.
If you prefer pre-formulated, research-backed, multi-ingredient solutions, Paula’s Choice is worth the investment.
Ultimately, both brands offer high-quality, scientifically backed skincare, and your choice should depend on your budget, skincare needs, and preferences.
Which brand do you prefer? Let us know in the comments!