Skincare Discrepancies in the Gen Z World: The Struggles Behind the Glow
In recent years, Gen Z—the digital-savvy generation born roughly between 1997 and 2012—has become a driving force in the skincare and beauty industries. Armed with an endless amount of information at their fingertips, they are more skincare-conscious than any generation before them. They know the benefits of hyaluronic acid, the power of vitamin C, and the importance of SPF. Yet, despite this wealth of knowledge and access to countless products, skincare discrepancies remain a significant issue for many in this generation. But why?
The Digital Era: A Blessing or a Curse?
Gen Z has grown up surrounded by a constant stream of information. Social media platforms like Instagram, TikTok, and YouTube have not only influenced trends but have also become go-to sources for skincare advice. While this democratization of information has made skincare more accessible than ever before, it also has its downsides.
1. Conflicting Advice and Information Overload
One of the biggest skincare discrepancies Gen Z faces is the overload of conflicting information. In the era of social media influencers and skincare "gurus," everyone seems to have an opinion on what works and what doesn’t. A quick scroll through TikTok will reveal a 10-step Korean skincare routine that promises glowing skin, followed by a minimalist 3-step routine from a different influencer claiming it’s all you need.
With countless videos, blog posts, and articles suggesting different approaches, it can be overwhelming to figure out what actually works. And to make things even trickier, not all skincare advice is created equal. What works for one person—especially an influencer with a different skin type or background—might not work for someone else. The constant stream of contradictory advice often leaves Gen Z feeling confused about which products or routines to trust.
2. Skincare "Hacks" vs. Dermatological Science
Alongside this flood of information, there’s also the rise of skincare "hacks". While some hacks are fun and harmless, others can be damaging. Trends like using toothpaste to spot-treat pimples or ice rolling for instant skin tightening can sometimes lead to more harm than good, especially when Gen Z's skin might already be more sensitive due to factors like stress or hormonal changes.
Even more concerning is the growing reliance on influencer-backed skincare solutions that aren’t necessarily backed by dermatological science. Gen Z’s impulse to mimic viral skincare routines—often presented as "miracle cures" for everything from acne to wrinkles—can sometimes do more harm than good, especially when products aren’t used in a way that aligns with dermatological best practices.
3. The Pressure of Unrealistic Beauty Standards
The demand for "flawless" skin has been elevated by social media filters and the rise of beauty apps that smooth and perfect imperfections in photos. While it’s great to have fun with filters, they contribute to the discrepancy between reality and perception—creating unrealistic beauty standards that influence Gen Z’s approach to skincare.
Social media influencers often showcase their skincare routines, flaunting clear, glowing skin that might not reflect their true skin conditions. This sets an unrealistic expectation for Gen Z, who may then feel pressure to use multiple products, adopt strict routines, or even attempt more extreme measures (like using strong acids or undergoing invasive procedures) in the pursuit of perfection.
In reality, skin is imperfect—it’s normal to have blemishes, uneven texture, or fine lines, and yet Gen Z often feels the weight of this unrealistic standard, perpetuating a cycle of self-consciousness about their appearance.
4. Affordable Skincare vs. Premium Brands
Another major issue Gen Z faces is the discrepancy between budget and luxury skincare. While there are plenty of affordable skincare brands that offer great results, the influx of high-end skincare lines on the market can make it hard to distinguish between products that actually work and those that are simply well-marketed.
Gen Z is notorious for their affinity for conscious consumerism—many prefer products that align with their ethical and environmental values, which often means opting for cruelty-free, eco-friendly, or organic brands. However, many of these products come at a higher price point. As a result, some Gen Z individuals face the challenge of balancing their skincare routines with their budgets, trying to navigate what’s really worth the investment versus what’s a marketing gimmick.
5. The Impact of Stress and Mental Health
Gen Z’s mental health has become an increasingly important conversation in recent years. This generation is facing unprecedented levels of stress, from academic pressures to job uncertainties and the societal impact of climate change. Stress, lack of sleep, and mental strain can have a significant effect on skin health. Hormonal imbalances triggered by anxiety or depression can lead to breakouts, dullness, or dryness, adding an extra layer of complexity to skincare routines.
But the discrepancy here lies in the way skincare is often presented as the solution to all skin issues. While skincare can certainly help manage symptoms (like acne or dry skin), it often overlooks the root cause of these issues: mental and emotional health. A skincare routine may help clear up acne or hydrate the skin, but it doesn’t solve the deeper problem of chronic stress or poor mental health.
6. The Pressure to Maintain a "Perfect" Routine
With the constant influx of skincare recommendations, there’s an ongoing pressure for Gen Z to follow rigid, perfect routines. While consistency is important in skincare, the idea that one needs to strictly follow a prescribed routine with dozens of steps can feel overwhelming and even unattainable. The expectation to follow a perfect routine to the letter can lead to burnout or confusion, especially when results take time to show. The truth is, skincare doesn’t need to be complicated—sometimes less is more.
In the world of skincare is a blend of opportunity and confusion. With the right information, an understanding of personal skin needs, and a healthy mindset, skincare can be an empowering experience. Instead of getting lost in the noise, it’s important for this generation to slow down, focus on self-care, and remember that beautiful skin is about more than just the products you use—it’s about overall well-being.
