"Cloud Lips": The New Soft Matte Lip Trend Taking Over 2025

Introduction: The Return of Soft Elegance

Move over high-shine gloss—2025 is the year of “Cloud Lips”, the new matte lip trend that’s redefining the beauty game. Think feather-light texture, blurred edges, and velvety softness that feels as comfortable as your favorite skincare. It’s matte, but not flat. Plush, but not sticky. And most importantly? It's a look that says, “effortlessly chic.”

As social media platforms like TikTok and Instagram buzz with tutorials, reviews, and makeup transformations, cloud lips have quickly become the go-to style for Gen Z and Millennials alike. Here’s everything you need to know about this aesthetic-forward trend, why it’s blowing up in 2025, and how to pull it off flawlessly.

What Are “Cloud Lips”?

“Cloud lips” refer to a soft, blurred matte lip that mimics the dreamy, airy look of a watercolor painting. The trend combines:

-Diffused edges for a more natural, lived-in look

-Whipped matte textures that offer hydration and pigment

-Minimal layering that avoids cakey finishes

Inspired by K-beauty, where soft, blurred lips have been popular for years, this trend is all about effortless elegance. Instead of the sharp lip liner + gloss combo, cloud lips feel lighter, fresher, and surprisingly wearable even for day looks.

Why Is This Trend Going Viral in 2025?

1. Comfort Meets Color 

Traditional matte lipsticks were often drying and uncomfortable. Cloud lips bring in hydration-forward formulas that still offer staying power without sacrificing comfort.

2. TikTok Tutorials Galore

From Korean influencers to Western beauty creators, TikTok is overflowing with #CloudLips videos showing simple two-step routines for that blurred pout perfection.

3. Post-Gloss Era Vibes

After a two-year glossy lip domination, beauty lovers are now craving softer finishes that balance glamour with minimalism.

How to Get the Cloud Lip Look

Step 1: Prep Your Lips

Start with exfoliated, hydrated lips. Use a scrub (like a gentle sugar scrub) to remove flakes, followed by a lip balm. This ensures a smooth base.

Step 2: Apply a Lip Tint or Matte Cream

Choose a whipped matte formula or a buildable lip tint. Dab it at the center of your lips and blend out with your fingertip or a brush for that cloud-like fade.

Step 3: Diffuse the Edges

For true cloud lips, skip the liner. Instead, gently blur the outer lines of your lips with a Q-tip or sponge applicator.

Optional: Add a Touch of Highlighter

Dab a small amount of highlighter at the cupid’s bow and lower lip for that extra dimension.

Best Lip Products for Cloud Lips in 2025

Here are some of the top picks trending right now:

Cloud Lips x Skincare: Why Your Lip Health Matters

While makeup makes you look good, skincare keeps you glowing. One often overlooked step? Lip care. As matte products are still technically drying, prepping your lips with nourishing skincare is key.

Enter: WildOak Skincare

At WildOak, we believe every beauty trend should start with healthy skin—and your lips are no exception. While we’re known for our Ginseng Toner and Benzoyl Peroxide Acne Wash, our upcoming product range will include natural lip care essentials designed to soothe, hydrate, and prep your lips for any trend—cloud lips included.

5% Benzoyl Peroxide Acne Wash for Face & Body

Made with plant-based oils, Indian botanicals, and zero harsh chemicals, WildOak is dedicated to merging clean beauty with trending innovation. Keep an eye on our upcoming lip balm and lip scrub collection—perfect companions for your matte makeup routines.

Cloud Lips vs Other Lip Trends

Who’s Wearing It?

Celebs and influencers making cloud lips a global hit in 2025:

-IU (K-pop artist) – Known for her diffused rose lips

-Zendaya – Wore a mauve cloud lip look at Paris Fashion Week

-Alia Bhatt – Recently seen in a cloud lip glam for a skincare campaign

-Hailey Bieber – Blending skincare-first lips with muted lip colors

Why Cloud Lips Are Here to Stay

Cloud lips aren't just a moment—they reflect a larger shift in beauty ideals:

-Minimalism over maximalism

-Healthy-looking over high-maintenance

-Comfort over trends

It’s about subtle confidence, not perfection. And in a world that’s embracing skincare as makeup, cloud lips are the perfect middle ground.

Final Thoughts: Light as Air, Strong in Style

From Gen Z beauty shelves to luxury brand campaigns, cloud lips have arrived and they’re not leaving anytime soon. Soft, dreamy, and versatile—this is the trend that combines skincare, makeup, and self-expression.

And as skincare-forward brands like WildOak step into the lipcare arena, this trend is only going to evolve with better, cleaner, and smarter products that support long-term lip health while delivering instant beauty.