Are Beauty of Joseon Serums Worth the Hype? A Critical Review

The Beauty of Joseon Glow Serum and Beauty of Joseon Glow Deep Serum have taken the skincare world by storm, often celebrated for their affordability and unique formulations. But do these products truly live up to their reputation? In this critical review, we’ll dissect their ingredients, benefits, and how they perform for different skin types, including oily skin.

What Makes Beauty of Joseon Serums Popular?

Beauty of Joseon has carved a niche for itself with its minimalist approach and use of traditional Korean ingredients. The Glow Serum, Glow Deep Serum, and other products from their line have garnered rave reviews. However, beneath the glowing praise, there’s room for scrutiny.

Beauty of Joseon Serum Review: Claims vs. Reality

1. Beauty of Joseon Serum Ingredients

• Niacinamide (Glow Serum): Known for its brightening and oil-controlling properties, niacinamide is a reliable active. But at a relatively low concentration in the Glow Serum, its effects may be too subtle for those with severe discoloration or oily skin concerns.
• Propolis Extract (Glow Serum): This ingredient provides soothing and anti-inflammatory benefits but might feel sticky for those with oily skin or in humid climates.
• Rice Bran Water (Glow Deep Serum): A gentle brightening agent, rice bran water is ideal for mild dullness but may not significantly reduce dark spots or hyperpigmentation.

2. Benefits of Beauty of Joseon Serum

• Brightening: Both serums claim to improve skin radiance, but the results are gradual. For those seeking quicker improvements, stronger actives like vitamin C or AHAs might be more effective.
• Hydration: The serums are lightweight and hydrating, though the Glow Serum’s richness may not suit oily or acne-prone skin.
• Anti-Aging: While niacinamide and propolis have anti-aging properties, the effects lean more preventative than corrective.
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  Wild Oak's Serum Collection

Beauty of Joseon Serum for Oily Skin: A Mixed Bag

The Glow Serum’s propolis-based formula might feel heavy or sticky for those with oily skin, especially if layered with other products. On the other hand, the Glow Deep Serum is more lightweight, making it a better option for managing excess oil without clogging pores. However, its hydrating properties may fall short for dry or combination skin types.

What Skin Type Is Beauty of Joseon Serum For?

Beauty of Joseon serums cater to various skin types, making them versatile and inclusive:

1. Oily Skin: The Glow Serum (Propolis + Niacinamide) balances sebum production while brightening your complexion.
2. Dry Skin: The Revive Serum (Ginseng + Snail Mucin) provides long-lasting hydration and nourishment.
3. Sensitive Skin: The Calming Serum (Green Tea + Panthenol) is lightweight and non-irritating, making it ideal for easily reactive skin.
4. Combination Skin: You can layer different serums to address multiple skin concerns simultaneously.

What Are the Drawbacks?

1. Slow Results: Both serums work gradually, making them better suited for maintenance rather than treating specific concerns like severe hyperpigmentation or acne scars.
2. Texture Issues: The Glow Serum’s stickiness can be off-putting, particularly for those who prefer a matte finish.
3. Better Alternatives: Competitors like The Ordinary and COSRX offer similar formulations at comparable price points but with more targeted benefits.

Beauty of Joseon Serum Niacinamide: Is It Enough?

While niacinamide is a star ingredient, its concentration in the Beauty of Joseon Glow Serum might be too low for those with significant skin concerns. For users looking for dramatic results in oil control, pore reduction, or brightening, serums with higher concentrations may be more effective.

1. Beauty of Joseon Glow Serum: A Brightening Powerhouse

One of the most talked-about products in the line is the Beauty of Joseon Glow Serum. This lightweight serum combines two powerhouse ingredients: propolis and niacinamide. Propolis is known for its anti-inflammatory and hydrating properties, while niacinamide brightens the skin and helps even out skin tone. Together, these ingredients work synergistically to create a glowing complexion, reduce redness, and fight pigmentation.

Review: The Beauty of Joseon Glow Serum Propolis + Niacinamide has been praised for its ability to provide a healthy, luminous glow without feeling greasy. It absorbs quickly into the skin and leaves a soft, hydrated finish. Users with pigmentation issues or dull skin have reported noticeable improvements in skin tone after consistent use. However, some with sensitive skin may need to patch-test to ensure they don’t experience irritation from the niacinamide.

2. Beauty of Joseon Calming Serum: Sensitive Skin’s Best Friend

If you have sensitive skin or suffer from irritation, the Beauty of Joseon Calming Serum might just be your holy grail. This serum is designed to soothe and hydrate stressed-out skin, featuring a blend of green tea, panthenol, and centella asiatica—all of which are known for their calming properties.

Review: This serum has been a game-changer for people with redness or post-inflammatory hyperpigmentation. The formula feels gentle and hydrating, and it’s perfect for those who experience flare-ups due to stress or environmental triggers. However, for those with oilier skin types, it may feel a bit too hydrating for daily use.

3. Beauty of Joseon Ginseng Serum: Anti-Aging and Firming

Another fan favorite is the Beauty of Joseon Ginseng Serum, which combines the anti-aging benefits of ginseng with hyaluronic acid for plumping hydration. Ginseng is an antioxidant-rich ingredient known for its ability to promote circulation and skin regeneration, making it ideal for those looking to fight fine lines, wrinkles, and skin dullness.

Review: The Beauty of Joseon Ginseng Serum has received rave reviews for its ability to smooth fine lines and provide a firmer, more youthful appearance. It’s particularly great for mature skin or those in their 30s and 40s who want to add a boost of hydration and anti-aging benefits. While the texture is thicker than some other serums, it absorbs well and works beautifully under makeup.

4. Beauty of Joseon Niacinamide Serum: Brighten and Even Out Skin Tone

Niacinamide is one of the most beloved ingredients in skincare, and Beauty of Joseon has crafted a standout serum featuring this star ingredient. The Beauty of Joseon Niacinamide Serum targets uneven skin tone, dark spots, and acne scars, while also boosting hydration and improving skin texture.

Review: This serum is a go-to for those struggling with hyperpigmentation or uneven skin tone. The Beauty of Joseon Niacinamide Serum delivers on its promises, helping to fade dark spots and brighten the complexion. It’s gentle yet effective, making it a great option for most skin types, including sensitive skin. Users report that it doesn't cause irritation and delivers visible results with consistent use.

5. Beauty of Joseon Vitamin C Serum: A Boost of Brightness

Vitamin C is a skincare staple known for its ability to brighten and protect the skin. The Beauty of Joseon Vitamin C Serum combines this powerful ingredient with hyaluronic acid and centella asiatica to provide a gentle yet effective treatment for those seeking brighter, more even skin.

Review: The Beauty of Joseon Vitamin C Serum is praised for its brightening effect, particularly for those with dull, tired-looking skin. The formula is gentle and doesn’t irritate sensitive skin, making it a good option for people new to vitamin C serums. However, as with any vitamin C serum, it’s important to apply sunscreen daily, as vitamin C can make the skin more susceptible to sun damage.

Final Verdict: Are the Serums Worth It?

The Beauty of Joseon Glow Serum and Beauty of Joseon Glow Deep Serum are gentle, beginner-friendly products that excel in providing subtle improvements. However, their performance may not justify the hype for everyone.

Who Should Buy These Serums?

• Those new to skincare and looking for a non-irritating serum.
• People with mild skin concerns like dullness or slight redness.
• Fans of Korean beauty and traditional ingredients.

Who Should Skip Them?

• Users with oily skin who dislike sticky textures.
• Those with severe pigmentation or acne scars looking for fast results.
• Individuals already using high-potency active ingredients.

Beauty of Joseon Serum Benefits: The Bottom Line

Both the Glow Serum and Glow Deep Serum offer lightweight hydration and mild brightening, but their benefits are modest compared to more targeted products. If you’re intrigued by their ingredients and enjoy slow, steady improvements, these serums are worth a try. However, for more transformative results, you might want to explore other options.

This critical Beauty of Joseon Serum review serves as a guide to help you decide if these products align with your skincare goals. While they shine in their simplicity, they may not outshine competitors when it comes to delivering dramatic results